First, it put on display some of the most courageous and exciting racing I’ve seen in ages. This year’s World Road Race Championships distinguished itself from the other races this season in two principle ways. The Guns of Navarrone have been fired and it is clear from the look in his eyes that Hinault reckons he’s got two options: continue the attack until he’s worn the tape off his bars and dropped the two Dutchman clinging to his draft, or die. Take this photo: it looks like Hinault has just attacked so hard that Joop Zoetemelk’s eyebrows got dropped. It is difficult for a Velominatus to look at old cycling photos and not have their minds wander to days gone by when racing was inspiring, unpredictable and, above all, courageous. Radio silence wine professional#I am tempted to say these three terms are interchangeable, but I know that’s not right because a “ robot” endeavors to convey the impression that it acts of it’s own intent, whereas automatons and professional cyclists are merely self-operating machines. “The impact of RFID in the off-trade will be driven by wider developments in FMCG and drinks are an increasingly significant part of FMCG.” So it seems likely that when suppliers to the key supermarkets are compelled to provide product that is RFID compatible, this will be the tipping point that will drive industry change.Radio Silence: When courage, guts, and glory ruled the road. Lippitt thinks the drinks industries will benefit as RFID is introduced via FMCG categories. David Pahl, vice president for sales and marketing at Zork, says: “RFID is a technology that we will explore when the industry has the infrastructure available and a commercial need has been established.” Clearly, if an EAS tag can be built in, so can a more “intelligent” RFID tag, which would have additional benefits, especially for high-value items. But, being built in at the point of manufacture, they are much less susceptible to tampering. Unlike RFID tags, EAS tags do not contain data about the product. This is de-activated at the point of purchase using existing reader infrastructures in stores. As part of an anti-theft measure, an EAS (electronic article surveillance) tag is built into the hollow plunger of the stopper. But for high value items, such as luxury Champagne cuvées or the most expensive Bordeaux reds, the technology offers some interesting provenance-tracking and traceability possibilities.Īt the customer interface, closure producer Zork has introduced a radio frequency tag to one of its range of stoppers. The cost implications are clearly much more significant for item-level tagging. Or a tag can be placed on each of the bottles. Or a tag could be placed on each of the 100 cases. One tag could be placed onto a pallet of wine, which would track about 100 six-packs for example. Tags can be attached at any level of monitoring. This tag contains any amount of unique digital information about the product: point of production, origin of raw material, price, colour, bottling date, batch number and so on. Tags are small and contain a chip which is usually smaller than half a millimetre. RFID also allows increasing automation of the logistics process.Ī tag (“smart label” or transponder) is attached onto or built into a product, say a pair of jeans, or a livestock animal. Radio silence wine code#This is one major difference from bar code technology. It is an automatic identification method that requires no line of sight to gather information about a product. RFID (radio frequency identification) is a bit like bar codes with knobs on. The buzz around RFID continues to lurk below the radar screen of the drinks industry, though it is beginning to be used in other sectors, says Sally Easton MW
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